Have you taken a look at my recent chat with Laurie DiBiagio, the artist behind the brand Sirena + the Sea? Let’s just say that Laurie is a model for creating a web presence that manifests its brand. It takes only a glance at her site to get a sense that you know what she and her…
Occasionally clients will tell me that they don’t get any business from their website because their prospects don’t use Google to find them. This is especially true in more industrial enterprises. It may be the case that your target audience doesn’t use a search engine to find your services, but they’ll use your site to…
It’s hard to imagine, but as of 2015, 1 in 2 small businesses still have no business website. The reasons given for this oversight may appear varied at first glance: People don’t find me online. People don’t use Google for the sorts of merchandise/services I offer. People already know about my business. All of my…
Do you suffer from Web shame? Many small business owners do. Web shame is when you avoid giving out your website address when asked because your website embarrasses you. Your site no longer represents your vision and when viewed on a mobile device, it is totally useless. It’s when you find yourself staring at your…
Your website is the central hub of the digital presence of your company, yet many companies delegate web design to the marketing department, expecting a small, highly specialized group to present the collective capital of the company in a compelling and actionable way. Without involving other groups, your website will likely be a beautiful interface that…
Planning your website should not be overwhelming if you approach it from a storytelling point of view. Thinking of the type of website you want to build, you’ll be able to plan what information will be included. List the specific type of content that you have to work with, be very specific!
Mastery requires endurance. Mastery, a word we don’t use often, is not the equivalent of what we might consider its cognate — perfectionism — an inhuman aim motivated by a concern with how others view us. Mastery is also not the same as success — an event-based victory based on a peak point, a punctuated…
SEO stands for Search Engine Optimization. This is a system that gives information to any search requests to search engines like Google. Every search engine will try to give the reader the best option for what they’re looking for, which means that the higher your ranking or position when someone looks for your services, the…
There are so many websites out there that it makes it almost impossible to remember all of them and come back. How many times have we found an interesting article, closed our browser and never ever found it again? This happens a lot, and sometimes we just add bookmarks to our internet explorers, but the…
Last time we covered the importance of sharing content and also how creating a system and sometimes automatizing these processes will make things run smoothly, therefore, not taking too much time away from your business. Another way to obtain traffic and be positioned as a leader in your industry is by submitting your content to…