If you’re like most enthusiastic business owners, you were hyper-focused on the your brand website during design and development. Right up through the launch, you probably peeked in daily to see how your happy place on the internet was unfolding, and afterwards, at least for a few months, you may have made website review a…
Have you taken a look at my recent chat with Laurie DiBiagio, the artist behind the brand Sirena + the Sea? Let’s just say that Laurie is a model for creating a web presence that manifests its brand. It takes only a glance at her site to get a sense that you know what she and her…
If you’ve ever gone to the grocery store without a list, you know the dangers of making decisions without a roadmap. Generally, you wind up buying yet another can of green beans to add to your dusty canned goods collection while forgetting to pick up the one thing that you really needed. You make an…
Occasionally clients will tell me that they don’t get any business from their website because their prospects don’t use Google to find them. This is especially true in more industrial enterprises. It may be the case that your target audience doesn’t use a search engine to find your services, but they’ll use your site to…
Should old acquaintance be forgot,and never brought to mind? Should old acquaintance be forgot, and old lang syne? As the old year drew to a close and a new year began, many of us were clinking together champagne flutes while singing along with the traditional New Year’s melody Auld Lang Syne. The song, written more…
Even the best laid plans can unravel. And when they do, it’s easy to trip over the loose strings. Worse, good intentions can sometimes blind us to missteps, impeding our ability to anticipate bumps in the road. How can a savvy entrepreneur with a thoughtfully designed business roadmap stay on track in the new year?
Over the past few weeks, we’ve looked at how you can use the discovery process to gain a better understanding of your business’ internal processes and mechanisms, the revenue models, audiences, and markets that suit your business objectives, and the strategies that have proven most (and least) effective in reaching those goals. However, a huge…
How would you rate your current marketing strategy? If you’re like many small business owners, you haven’t had time yet to sit down and develop a strategy at all. It may be that even without a business strategy, your business is moving along at a respectable pace. But if that’s the case, how much more…
Brands do not operate in a vacuum – or at least, most brands don’t. If they did, there’d be no need for branding at all. People would recognize the products you produce and sell as entirely unique and innovative, and the brand name that you so painstakingly chose and trademarked would become the default name…
Imagine going out for drinks with someone who spends the entire evening talking about himself. No matter how much he has to offer, if he doesn’t seem interested in learning about you, your life, and your values, it’s unlikely you’ll be interested in spending another evening in his company. It’s easy for an enthusiastic business…