Brand identities fall into two main categories: the ones we remember and the ones we don’t. The difference is sometimes mistakenly attributed to superficial elements like colors, fonts, and asset packages. We might look at the bright red of Coca-Cola and say, “It’s that unmistakable red. It really catches the eye.” Or when explaining the…
Pinterest is my absolute favorite time warp. You can visit this website with the intention of spending a few extra minutes and not come up for air until hours later—and somehow, you’re okay with it! There’s something very special about that kind of space. Not to mention the beauty of it. It’s loveliness and style…
Daniel Sklaar is the founder of Fine and Raw Chocolate in Bushwick, New York (Also known as the Willy Wonka of Bushwick!). In this episode, Daniel shares his journey from a corporate job to a chocolate maker and how the beginnings at his studio kitchen in Williamsburg and the support of his family and loved…
Your website is the central hub of the digital presence of your company, yet many companies delegate web design to the marketing department, expecting a small, highly specialized group to present the collective capital of the company in a compelling and actionable way. Without involving other groups, your website will likely be a beautiful interface that…
“We didn’t need a special word for interactivity in the same way that we don’t (yet) need a special word for people with only one head.” ― Douglas Adams It’s here! Twitter has introduced the ability to share animated GIFs directly from your timeline on Twitter.com as well as iPhone and Android application. Before, we had to…
This is the most important virtue for a designer to possess. Discipline is the god of design that governs every aspect of a project… Without it, it is total anarchy, total randomness, pure chaos. Discipline is the attitude that helps us discern right from wrong and guides us to achieve consistency of language in whatever…